Custom domains and newsletters for your blog
Send your newsletter from your own domain, not a shared subdomain. Floggy connects your custom domain to your blog and your newsletter in one setup.
Custom domain vs subdomain: what actually changes
| Feature | FloggyRecommended | Free subdomain blog | Domain + separate tool | No custom domain |
|---|---|---|---|---|
| Sender address | Your own domain on every email | Shared subdomain in every email | Your domain, but a second login to manage | A generic platform address |
| Setup | One DNS record, one dashboard | No setup needed | Separate DNS work for each tool | None needed |
| Deliverability | Reputation builds under one domain | Reputation shared with other blogs | Depends on the second tool's setup | Reader sees a platform domain |
| Blog and newsletter | Same domain, same dashboard | Same domain, no newsletter built in | Two tools, two places to check | No domain to unify around |
| Moving your domain | Connect it and keep publishing | Domain doesn't apply here | Already own it, just add a tool | Nothing to move |
Setting up your domain and newsletter together
Point your domain at Floggy
Add one DNS record with your registrar and connect the domain in your Floggy dashboard. Your blog and your newsletter both start using it right away.
Turn on your newsletter
Enable the newsletter from the same dashboard you write posts in. New posts can go out to subscribers automatically, sent from your domain instead of a shared address.
Bring in your subscriber list
Import subscribers you already have or start collecting them from your blog. There's no separate signup form to wire up on a different platform.
Publish and send from one place
Write a post, publish it, and send it as a newsletter issue without switching tools or re-entering your subscriber list somewhere else.
Custom domain email: worth it, and when
Worth it when
Pros- Every email and every post link back to a domain readers recognize as yours
- Sender reputation builds under one domain instead of resetting on a shared one
- Your blog and your newsletter read as the same publication, not two separate things
Skip it if
Cons- You're still testing whether you'll keep writing on a regular schedule
- You don't own a domain yet and aren't ready to commit to one
- You only send the occasional update and don't need a recognizable sender address
Where free options stop and a paid custom domain starts
- A shared subdomain covers you fine while you're still testing whether you'll keep writing
- You're publishing on a regular schedule, not just occasionally
- Your subscriber list is growing and you want it to recognize one sender
- You want every post and every email to point back to a domain you own, not a shared one
- You already own a domain, or you're ready to buy and commit to one
- You're thinking about how the blog reads as a single publication, not scattered across tools
FAQ from what people actually ask before switching
Do I need a domain for a newsletter?
No, not to get started. You can send a newsletter from a shared subdomain or a generic address. A custom domain matters once you're publishing regularly, because it puts your name, not a shared one, in every subscriber's inbox and helps deliverability and recognition over time.
Is a custom domain email worth it?
It's worth it once you're publishing on a schedule and want subscribers to recognize the sender without reading the from name closely. Before that point, a shared subdomain covers the basics fine and there's no need to rush the switch.
Is there a free email service with a custom domain?
Most free newsletter tools accept a custom domain for sending, but connecting one usually means setting up DNS records by hand in a tool separate from wherever you actually publish. Floggy connects the domain once and uses it for both the blog and the newsletter, so there's only one setup to do.
What email domain does Gen Z use?
There's no single email domain that defines any age group, Gen Z included. What matters more for a newsletter sender is not which provider you use but whether the sending address is one readers recognize as yours, which is what a custom domain gives you regardless of who your audience is.
What changes for readers when you move from a subdomain to a custom domain?
The link readers click and the address the newsletter arrives from both change to your domain. Set up a redirect from the old subdomain so bookmarks and existing search results still land on your posts.
Bring your domain and your newsletter together
Sign up free, connect your domain, and send your first newsletter issue from your own blog.